When creating your content, it's important that you consider keywords.
If you were your own customer, what words would you use to find your company?
For example, a training company might answer "teamwork training, management training, executive coaching, communications training, train the trainer, conflict resolution, managing change, training, strategic planning, facilitation skills, meetings, risk and empowerment”
Keywords can also include your location such as city, state, country, etc. If you are a dentist with and office in Westfield, NJ, your keywords might include “Westfield New Jersey Dentist “ Westfield NJ Dentist”, etc.
In priority order, list the 10 most important keywords for your website.
Please write a carefully constructed sentence or short paragraph describing your business / website. This is the description that will appear with your URL when you website if found via search engines. Please include some of the keywords you listed.
This description should not exceed 320 characters.
Who is your target audience? What types of visitors do you wish to attract?
This is a really important question. Think about your target audience - when they look for a site or company like yours, what do they want to know? What are they looking for? What do you want them to do?
For example, a realtor might answer, "My visitors will want to find local listings." A tax practitioner might answer, "My visitors will want to know when the next estimated tax payment comes due or what to do if the IRS sends them a notice that they are being audited."
This list will be your guideline for the kind of content you will place on your website. Look at this question from various angles, such as what makes my product or service attractive, why should they buy from me? What's unique or special about what I have to offer?